The Surprisingly Simple way for Home Building Businesses to dominate Local Competition by being featured on Business Insider and other Premium Websites
(and how to get this exposure)
by Peter Gillett
One of the most important parts of marketing is finding cost-effective ways to establish your home building expertise in a way that stands out from the competition.
If you can stand out by getting enough authority in your local market to become the number 1 choice for your building services, you will start to really see quick and sustainable growth.
Today, I want to walk you through one of the simplest but most impactful changes we have implemented to help our building clients establish this well-deserved authority and expert status, fast.
What was that one change?
Adding a premium service that gets our clients featured in major business news sites like Business Insider, Associated Press and other 7 – 8 figure traffic sites.
Authority is gained primarily through social proof, as people trust experts.
Not all social proof though is created equal. The majority of building companies rely on a few client testimonials on their own website to act as social proof.
Imagine instead that prospective clients see your business being featured and quoted in influential business news websites such as Business Insider.
Which method do you think creates the most trust and evidence of expert status?
The higher the authority of those talking about you, the more authority gets passed on to you.
The fastest, surest and simplest way to gain 'expert status' is to get recognition through being featured on already trusted brands that are the most trafficked and influential websites in the world, such as Business insider.
Once you understand the power of this Instant Authority and run these campaigns consistently, you will start establishing your building company as the #1 expert in your service area.
Advantage #1: Google Trusts These Sites So Much Their Content gets Preferred Treatment
Google will give content published on these sites more exposure than less famous websites. This means your content will rank on Google within 24 – 36 hours with exposure to a multi-million audience, driving more traffic and potential sales in just a few days.
Advantage #2: You Can Enjoy The Power Of Having Multiple 8-figure Traffic Sites and World-Famous Brands Talking About you
People trust experts. You are going to build up far more trust and credibility by being featured in Business Insider and other major business news sites than having a few testimonials on your own website.
Advantage #3: 3 Pack Rankings For Your Business Is Highly Likely
Not only do you get your content published on these high traffic and influential sites you also get a business citation. Google loves this and within the first 6 months of consistent campaigns, it is highly likely your business will start showing up in the Google 3 pack for a number of your targeted services.
Advantage #4: Your Competitors Aren’t Doing This
While all of your competitors are trying to get their websites to rank for highly competitive keywords, which is time consuming, costly and risky, you can establish your business as the #1 local authority for building expertise through media features. There is zero competition, giving you an unfair advantage.
Advantage #5: Quality Over Price
As your authority and perceived expertise increases, so will demand. This gives you the flexibility to charge for the value you provide rather than feeling like you have to compete with inferior competitors.
Advantage #6: High Quality Leads
When a prospective client calls you after seeing your content from a trusted source, they have already effectively been ‘pre-sold’. This is a much different and higher quality lead than someone ringing around all the local builders they can find in Google trying to decide who is best because they all have the same level of social proof.
I need to make special reference to “advantage number 6” that was listed above which is “high quality leads”.
Local residents want to find a home building expert they can trust.
By creating valuable content targeted to your local audience that is featured in highly trafficked and influential business new sites, you are going to stand out from your competition and achieve 'instant expert' status.
Most importantly, your business will show up in local searches because of the power of these websites.
Can You Do This Yourself?
The answer is absolutely.
Here a list of major business websites that have high traffic and are trusted by Google:
- Business Insider
- Barchart
- The Globe & Mail
- Medium
- Associated Press
- Bezinga
- Newsmax
- Street Insider
You can contact each brand directly, negotiate the rates and prepare the content for the feature.
But, I want to make a bold statement.
Why waste your time and money doing it yourself when you could get someone who already has a specialized relationship with major brands, has already negotiated discounted rates and is an expert at creating content that ranks businesses in their local area?
Here’s my Sincere Recommendation and Request.
While getting featured on Business Insider and other high traffic business websites is something that you can absolutely do on your own, I know that your time is valuable. This is a task we do for our clients all the time and my team and I would love the opportunity to just do it for you.
Trying to do this on your own can be expensive and could cost you 10’s of thousands just to get featured on one branded website if try to negotiate your own rates. You also then need to specifically craft the content so it meets both the strict standards of these major brands while also positioning you as the expert to you local audience.
So how much is overnight expert status and first page Google rankings worth to your business?
All you have to do is sign up using this link and we’ll build your first premium campaign within 30 days.
Peter Gillett
Owner at BlueBloomMedia
©2023 BlueBloomMedia