The Secret To Creating Hyper Local Content that Generates Clients on Autopilot for Home Builders (Far more powerful than SEO) | Blue Bloom Media

One of the biggest lost opportunities for your business right now is not being visible on the internet.

Every single day, your best types of clients are searching in Google for the high quality services you provide, and cannot find you.   

It’s not your fault. With all of the important things an owner must focus on daily, it usually either takes a backseat or you engage an SEO 'specialist' to manage it for you.

While that’s understandable, both of these approaches often ends up costing thousands of dollars of money “left on the table” every month, or worse still out-of-pocket due to ineffective results.

With that in mind, why do you think it’s so hard for your business to show up in online search?

Simply put, it’s because each of your competitors is trying to rank #1 in Google for what you do, meaning EVERY business in your area is competing for the same thing. 

For example, every home builder in New York wants to be number 1 for home builder New York. This means only one business can ‘win’ and everyone else fails and can waste a lot of money trying.

SEO on its own will not work as you need to be both a successful and popular business that people are talking about to have any chance.

Imagine instead if your business kept showing up in Google Search results on trusted third party websites all over the internet and in a variety of different formats such as articles, blogs, podcasts and videos for each of your key service offerings. 

This would be all the social proof your clients would need to pick up the phone and call you.

Today, I want to walk you through the powerful benefits of having strategically crafted hyper local content about your business featured on major news sites, high traffic blogs, podcast sites and more. This strategy can increase your online visibility and traffic almost overnight once you implement it, and followed consistently can generate your best types of clients on autopilot.

Let’s dig in.

Powerful Effect #1: The Hyper Local Content Is Created In Such A Way That It Positions Your Business As A Local Expert

This is a two step approach. Firstly you want to prepare content around an issue While the content produced is a paid placement on reputable, high traffic websites, it does not look like an ad. Depending on where it is placed, it will be in the format of a press release, blog post, video, podcast etc and cover an issue your prospective local clients are searching in Google for advice that you have the expertise to answer.

Powerful Effect #2: Your Content Gets Seen By Local Clients.

Google values content on established brands over regular content, so you need to place your hyper local ads on major news sites, high traffic blogs, podcast sites, video sites and the like to be seen.   

Powerful Effect #3: Boosts Credibility and Trust.

Being featured in these established brands acts as social proof, increasing trustworthiness in the eyes of potential clients. People are more likely to trust a business whose content is being shown all over the internet on well-known websites, rather than just on their own website.

Powerful Effect #4: Influence Consumer Decisions.

Many clients perform research before deciding which local business to choose. Having your content and expertise featured on established branded websites can sway potential clients to choose your business over competitors.

Powerful Effect #5: ‘Free’ Advertising In The Longer Term.

While there is an upfront cost for these hyper local ad placements, the content can continue to rank over time when clients search for your services or business. This is essentially an ongoing form of free advertising.

Powerful Effect #6: Engagement with Local Clients.

By producing relevant, topical content for local clients, it shows you understand their needs and have the expertise and experience to help them.

Powerful Effect #7: They Increase Your Website’s Rankings 
Established website brands when they feature your hyper local ads will also provide a citation back to your own website.  Because of the trust Google has in these websites, these citations will help boost your website’s rankings in search engines and also increase your chances over time of being ranked in Google’s 3 pack for your most valuable services. 

Powerful Effect #8: Done-for-you Social Media Content.

Content featured in established brands can instantly be turned into social media content.

Powerful Effect #9: Widespread Coverage helps create a Large Client Base.

By improving visibility and trust, widespread coverage on established brands across the internet on a number of topics and services can help attract a wide range of clients. 

Powerful Effect #10: Long-Term Reputation Building. 

Constantly being featured in established brands across the internet contributes to building a strong, long-term reputation for the business.

The key to a successful hyper local ads strategy is planning, consistently creating and placing new hyper local ads content and tracking results. Implemented correctly, this strategy can act as a full time salesperson for your business.

Step 1: Create An Opportunity Snapshot Report

The first step in the process is to identify the topics which will give the best opportunities to be found by your best types of clients, by creating what we call an Opportunity Snapshot Report.

Detailed instructions for creating an Opportunity Snapshot Report can be found by clicking here.

Step 2: Identify Where You Would Your Hyper Local Ads To Be Featured and Negotiate Placement Rates

The best way to make sure your hyper local ads are seen by local client prospects is to place them on websites that Google trusts and ranks, in a variety of different formats.  This includes placement in major media sites, premium news networks, Google News, high traffic blogs, podcasting sites, video platforms, slideshare and social media.  

Here is a list of some of the placement sites we recommend:

o      NBC and affiliates

o      Fox news and affiliates

o      CBS and affiliates

o      CW and affiliates

o      YouTube

o      Vimeo

o      Weebly

o      Google Podcasts

o      Podbean

o      AP Sense

o      Slideshare

o      The Daily Moss

o      Myspace

o      Flickr

o      Dropbox

We recommend these sites as both there is a very good chance Google will rank your hyper local ad on these websites, while a link and business citation from these websites back to your own website will also help its rankings in the longer term.

Contact each of the news and article websites you would like to have your hyper local ad shown to find out the cost.  Most will negotiate rates, especially if you agree to run more than one campaign, for example, one hyper local ad campaign per month for the next 6 months.

Step 3: Create Your Hyper Local Ad

Start by creating your hyper local ad in press release format.  This type of content has the most rules around what can be included.  Make sure you focus on only one service and local service area as identified in your Opportunity Snapshot Report.

Once the press release has been created, re-purpose this content into each of the other media types such as article, podcast, video, slideshare and pdf.  

A bonus tip is to create an article on your own website on the same topic and link back to this page in your hyper local ad - you should receive permission to do so from each of the websites we recommended above.  Make sure you also request a business citation as well.

Step 4: Track The Progress Of Each Hyper Local Ad Campaign

Update your Opportunity Snapshot Report for the results of each campaign.  You will begin to notice your business start to increasingly show up in Google search for the services and local areas you are targeting if implemented correctly.

The answer is absolutely. 

The above 4 steps are written as a cheatsheet to anyone that wants to go and create their own hyper local ad campaigns. But, I want to make a bold statement.

Why waste your time and money doing it yourself when you could get someone who specializes in creating hyper local ad campaigns for growing busineses? The answer is usually because people think getting a pro is going to cost them an arm and a leg.

While it’s true that hiring a “SEO specialist” will cost your tens of thousands of dollars and take months, hiring a professional online visibility and content strategist is different.

While an SEO is going to focus on getting a number 1 ranking in Google for your website for what you do, and charge you for the hours spent each month in the attempt, a content strategist is going to get you results by focussing on creating a custom opportunity content plan for your business to bring in more of your best types of clients. 

They will then create hyper local ads to position your business as a local expert for your best services and use their vast network of distribution partners to get your content seen all over the internet.

With a solid content plan, hyper local ad production and distribution strategy, you can get both quick wins and longer term wins for new clients for your most valuable services.  In short, a strategically planned hyper local ad campaign each month cuts out 90% of the risk and over 50% of the monthly cost of an SEO by just focusing on the “important stuff”.  

Those cost and risk savings gets passed on to you, and yes, these savings also include the cost of placing the hyper local ads.

If you’ve been looking for someone who can improve your online visibility and branding and bring in more targeted leads, give us a shot. The pricing is affordable for growing business and you’ll never have to worry again about whether your business is visible online.
 

We’ve made the process incredibly simple for you. With our vast network of distribution partners, we can get your content featured on over 400 high traffic sites using 7 different media formats including Google News, video, slideshare, article & blog, social and podcast.

We also identify the best opportunities, create all the content and track results. And yes, the price includes the cost of all media placements.

Your first campaign can be up and running with visible results in under 4 weeks from today, and you don’t have to do anything different than what you are doing right now.  This won’t take you away from your current business.

Click Here to Sign Up and Get Started.

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