Welcome Home Builders!
My name is Peter Gillett and I'm excited that you've found your way to this blog post. It seems that this post has blown up in recent months and I wanted to make sure I updated the head to introduce myself to all the new folks finding this post.
I run a marketing agency that specializes in Digital Marketing and today I'm excited to walk you through something that has been working really well to get our clients a lot of new business coming through the door.
The strategy involves building a "Free Google Traffic Machine".
Let's dive in and talk about how it all works.
What we're going to cover in this post...
(click to skip to any section)
Let's Get Started...
Part 1:
Why Free Google Traffic is so vitally important to your Business right now.
Getting content in front of the right people online is vital for the success of any business. Your potential customers aren’t waiting for ads—they’re actively searching for solutions online. This makes organic traffic, the visitors who find your site through unpaid search results, a goldmine for your business.
Here’s why focusing on free organic traffic is crucial for your business.
A) Targeting Customers Actively Looking to Buy
Most people (87%) research online before making a decision. When you’re not showing up in these searches, you’re losing out on potential revenue. It’s not just about getting more eyes on your site; it’s about getting the right eyes—people already looking for your services.
For your business, this means showing up in local Google searches or Google Maps when someone searches for a nearby service.
B) Long-Term, Sustainable Traffic
Unlike paid ads that stop working the moment you turn off the budget, organic traffic keeps working for you over time.
When you create valuable content that ranks well, it continues to attract visitors indefinitely. This is one of the key advantages of organic traffic—it builds over time and doesn’t rely on ongoing ad spend.
As your content ranks higher, your visibility grows, and more people find you naturally.
C) Content Builds Trust and Authority
When people see your business mentioned across multiple platforms—whether it’s articles, blogs, infographics, or even audio ads—they start to view your brand as credible and trustworthy. Google rewards businesses that generate trust and credibility with higher rankings in search results. The more quality content your business puts out, the more Google sees you as an authority, which directly translates into more visibility for your site.
This content-driven trust is critical for your business because potential clients are more likely to choose a business they trust. If you’re consistently visible online and appearing on trusted platforms like Business Insider, YouTube, or even podcasts, it can dramatically increase your reputation.
D) Visibility in Local Search
Increasing your visibility on search engines like Google is essential to capture local searches, especially in the competitive world of local SEO.
The more content you have that talks about your products and services, the higher your chances of showing up in local search results or Google’s “3-pack” (the top three results for local businesses).
E) Competitive Advantage
Small businesses can compete with much larger companies by maximizing their organic visibility.
Even if your advertising budget is smaller, creating and repurposing content into multiple formats—videos, blogs, audio ads—ensures you have a wide reach. By publishing this content on high-authority platforms, like YouTube, Apple Podcasts, and Business Insider, you can get your business in front of a massive audience.
Ok...
But how do we guarantee that your business is getting consistent free Google traffic?
Part 2:
The "3 Insider Secrets" to getting High Quality Free Google Traffic for your Business every week (and it is not SEO).
Getting free organic traffic is one of the most sustainable ways to grow your business. Unlike paid ads, organic traffic brings in highly targeted customers without constant spending. However, getting that traffic doesn’t happen by accident. It requires a strategy that helps your business stand out when potential customers are searching for services like yours.
Here are three essential secrets small businesses must know to boost free Google traffic.
Secret #1: Why SEO is Unlikely to Get Results For Most Small Businesses.
Everyone knows that ranking #1 on Google for what you do is the goal, and it's what most businesses strive for. However, if you’ve ever paid an SEO agency to achieve this, chances are they’ve failed, and you may have lost thousands. The reason is simple: every business in your area is competing for the exact same spot, and SEO alone often falls short.
Take this example: every home builder in New York wants to rank first for “Home Builder New York,” and every general contractor in Los Angeles wants to rank first for “General Contractor Los Angeles.” But just relying on SEO won’t get you there. You need to be both a successful and popular business that people are actively talking about. Ultimately, it becomes a race of who can spend the most and work the hardest, which isn’t a practical solution for most businesses. That’s why SEO often fails, and many consider it a waste of money for small businesses.
So what can you do instead?
Secret #2: Publish High-Quality, Locally Relevant Content
One of the best ways to drive organic traffic is by consistently publishing content that addresses the needs of your local audience. Blogs, videos, and even audio content can help you connect with people looking for specific information about your services. But it’s not just about any content—it needs to be tailored to your target customers.
For example, a blog post titled “How to Maximize Your Property’s Value with an ADU in [City]” can attract local homeowners exploring ways to increase property value or generate rental income by adding an accessory dwelling unit. Similarly, you can publish videos or blog posts about “Top 5 Reasons Homeowners in [City] Are Building ADUs in 2024.” The more specific and localized your content, the more likely it will resonate with your target market.
Once your content is created, distribute it widely. By repurposing it into different formats—blogs, videos, infographics, and even audio ads—you can maximize its reach. Publishing on platforms like YouTube, Business Insider, or Spotify helps you get in front of people who are already looking for services like yours.
Secret #3: Build Local Citations and Backlinks
Citations are mentions of your business’s name, address, and phone number on other websites. Getting listed on local directories like Yelp, Yellow Pages, or local news sites can boost your credibility with search engines. The more places your business is listed, the more Google will trust you as a legitimate local business, which can improve your search rankings.
Backlinks, which are links from other websites to yours, also help establish authority. When high-authority sites, such as local news outlets or community blogs, link to your website, it signals to Google that your site is trustworthy and relevant. This can improve your rankings and help you get more organic traffic.
Building these citations and backlinks may require outreach. Consider reaching out to local bloggers, newspapers, or community organizations for guest posts or collaborations. Every mention helps boost your online presence and makes your business more visible to potential customers.
All of the above works, but it can be incredibly time consuming to manage this if you don't have a system in place.
Next, lets' talk about how to build a "Free Google Traffic Machine" that systemizes the process of getting consistent high quality Google traffic (without you having to be on top of it all the time).
Part 3:
How to build a "Free Google Traffic Machine" over the weekend that will drive new clients to your business every single week from now on
One of the most important things you can do in your business is to build systems that ensure important tasks are carried out correctly. This is just as much true for your marketing is it is for how your business gets cleaned, how your staff answers the phone, to how you pay your bills.
In this case, we want to build a system that does the following:
Let's dive into how to actually pull this off.
Step 1:
Create Newsworthy Content Focused on Your Most In-Demand and High-Value Services.
Focus on a high-value service central to your expertise, such as custom ADU construction, designing multi-generational homes, or energy-efficient builds. These services not only solve critical homeowner needs but also highlight your ability to handle complex design and construction challenges.
To make your content newsworthy, tie it to current housing trends or local concerns. For instance, write an article titled “How [Your Company] Is Helping [City] Homeowners Solve the Housing Crunch with ADUs.” This approach taps into timely issues like affordability or eco-friendly living, making your expertise stand out.
By framing your service as a solution to pressing challenges, you create content that’s attractive to local media and influential blogs, ensuring it resonates with homeowners seeking guidance.
Step 2:
Repurpose the Seed Content into Various Formats.
Once you have your core piece of content (the "seed"), you can repurpose it into multiple formats to maximize its reach. Each format can appeal to different audience types and help your content get featured on a wider array of credible platforms. Here’s how to do it, using ADU construction as an example...
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