Discover The Secret Sauce Of High Ranking Websites For Home Builders | Blue Bloom Media

Every business owner knows that what makes you money is being in front of the people who want the product or services you provide.

And often the difference between successful businesses and ones that stop growing is being visible in Google when local customers are searching for the ADU construction services they provide.

A study by Chitika found that websites on the first page of Google get 91.5% of traffic share, so if your website is not consistently showing up on page 1  . . . you’re essentially invisible.

Further, position 1 in Google search gets 10x the traffic of position 10.  If you are already in the top 10 spots, just moving up 2 or 3 spots can more than double your traffic.  Done strategically, the ROI on this can be huge!  You know the difference even just 1 or 2 more ADU builds per quarter would have on your bottom line!

So how much money do you think you're losing to your competitors by not being visible? 

And why aren’t you investing more in getting in front of your best types of customers? 

If you are serious about growth, investing in your website is a must.   

So today, I’m going to give you a behind-the-scenes look at why your competitor’s websites are outranking you, and the steps you can put in place now to start reversing the results. 

Let’s Dig In!

In its simplest terms, the two things you need for a high ranking website are quality content and brand mentions from external websites.

Quality Content 

Just about every builder's website has the basic content they need to be able to rank.  Their website has a name, a list of construction services they provide and the area they are located and serve.

Of course, the more quality fresh content you can produce, the more chances you will have to rank for additional topics. Here is an article we wrote on how to identify the best type of content to produce.

But whether you only have basic content or a fully functioning blog, if you are not ranking it is because you do not have sufficient brand mentions.

Brand Mentions

The number and quality of brand mentions is what really sets you apart from the competition, and why your competitor’s website’s are currently outranking you. 

A study by Moz, an industry-leading SEO software company, found that 99.2% of all top 50 results had at least one external website linking to them.  

Picture this: you're in a room full of people and everyone is talking about their favorite restaurants. You hear one name popping up again and again. Naturally, your curiosity is piqued and you think, "I must check out this place." This scenario is similar to how search engines view brand mentions (otherwise known as backlinks).

Backlinks are like votes of confidence from other websites. When many sites link to yours, search engines perceive your site as valuable or authoritative. 

But don't just go chasing any old backlink! Quality matters more than quantity here. Just as you'd trust a restaurant recommendation from a gourmet chef over a random stranger, Google trusts links from reputable sites more than those from lesser-known ones.

We have a 3-step process we use for brand mention outreach:

Step 1: Create

We discover exactly the type of ADU build services people in your local area want to buy from you and create the ideal content to capture their attention.

Step 2: Repurpose

We repurpose this idea into a news article, blog post, video, infographic, slideshow and an audio ad from a single piece of seed content.

Step 3: Distribute

We distribute all this content across hundreds of trusted brands, sites and platforms across the internet such as Business Insider, Google News, 100+premium news networks, YouTube, Spotify and Pinterest, just to name a few.

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